The Song Room Launches Playair Campaign

Playair Campaign Launches July 1st – Let the Games Begin!

Who would have thought that the worldwide phenomenon of Air Guitar could help young people in need? Well The Song Room, which PPCA have supported for the last 3 years, has been working with the generous support of award-winning advertising agency Badjar Ogilvy and Yello Brands to develop its first national fundraising campaign that is not only unique and innovative but will be fun to participate in. You can load your best air moves or vote for your favourite video clips at www.playair.com.au or buy an Air Instrument at JB Hi Fi or Allans Music or Spotlight stores to raise funds to help The Song Room put real instruments in the hands of kids who need them… and you can win great prizes too!

The campaign launches on the 1st of July 2010 and will run until the 16th August, so make sure you join in the fun look out for the Playair campaign promotions on Channel Nine, Network Ten, Nova Radio, Channel 31 & TVS, SBS, Street Press Australia and in Avant Card postcard stands.