Denis is the Chairman & CEO of Sony Music Entertainment Australia & New Zealand and President, Asia. He has been with the company since 1970 and leading it since 1984.
Denis has a deep involvement in the music industry. He has served on the committees of several industry associations and has held various positions including Chairman of the Phonographic Performance Company of Australia (PPCA) and of ARIA. In 2010, Denis returned as ARIA Chairman. He previously held the ARIA Chairman position for 10 consecutive years from 1999 - 2008.
In May 1996, Denis became the first Australian and the first Sony Music Entertainment executive to be honoured with the CEO Special Recognition Award presented by Sony Corporation’s Chairman and CEO Norio Ohga.
Denis is the co-founder of the Sony Foundation which was established in 1998 and has raised over $16 million for youth based causes. He is also very proud to be Patron of the Youth off the Streets scholarship program since its inaugural year in 2004.
In the Australia Day 2005 Honours List, Denis was made a Member of the Order of Australia receiving “AM” in recognition of his service to the music industry, particularly through the promotion of Australian musicians, to professional organisations in the industry and for the work he has done in the community for charitable organisations.
In June 2009, Denis received the prestigious APRA Ted Albert Award for Outstanding Services to the Music Industry.
In April 2012, Denis received the "Label Executive of the Year - Major" award from the Worldwide Radio Summit Industry Awards held in Los Angeles. The Summit covers a number of award categories which are voted on by peers from radio and the industry in the US and around the world.
Denis is also the Vice Chairman of the International Federation of the Phonographic Industry (IFPI) Asia Board. IFPI is the international representative organisation of the recording industry and the Asia Regional Board covers the vast array of countries throughout Asia.
Australian artists developed by Denis include: Men at Work, Midnight Oil, Silverchair, Delta, Pete Murray, David Campbell, Human Nature, Guy Sebastian, Kate Miller-Heidke and Jessica Mauboy.