Music Initiatives

PPCA believes that music is a crucial part of Australian culture. By supporting a number music initiatives, we support upcoming Australian artists and encourage them to continue making music.

Music Matters

Promoting the significance and value of music.

PPCA is proud to support the Why Music Matters campaign in Australia and New Zealand.

Music Matters is a collective of people across the music community, including artists, songwriters, managers, labels, publishers and stores formed to remind listeners of the value and significance of music.

We all know that music is important. But with music more available than ever before, it’s worth reminding ourselves of that fact. It’s easy to forget about the extraordinary lengths that performers, songwriters and musicians can go to record their songs, and the powerful effect music has on each and every one of us.

"We believe it is important to support the artists and all those involved in making incredible music by choosing to consume music in an ethical way, and that’s why we’ve set up the Music Matters campaign.” – From Music Matters.

Find out more at Music Matters.

Sounds Australia

We love Australian music, and we’ve got the proof! 

At PPCA we know that music is not just an industry; it’s a culture and has the ability to change the lives of many listeners.  We also know that Australian artists are passionate and driven about what they do and usually desire a bigger role in the global music scene.  That’s why PPCA happily jumped onboard to sponsor Sounds Australia, a national export platform showcasing homegrown talent on an international scale.

We’re proud to say that by sponsoring Sounds Australia, made up of government agencies, industry associations and commercial companies, we came together to help put Aussie music on the world map.  Sounds Australia, with APRA as its principal and managing partner and the Australian Council as principal partner, provides a meeting ground between buyers of music with those that are sellers.  They organise tradeshows, music festivals, expert advice, utilise new technologies to promote Australian music and partner with entertainment and promotional companies to give Australian music wider exposure.

Over the past few years, Sounds Australia amped up the Australian music presence at key music industry events all over the world, including The Great Escape in Brighton UK, South by Southwest Festival (SXSW) in Austin, Texas USA, CMJ in New York USA and MIDEM in Cannes, France.  It gave Australian artists an opportunity to showcase their talent, network with industry leaders and receive music business advice from uniquely different yet valuable experts from each continent.  Some major international players participating in panels, speeches and buying include NBC Universal Television Music, Billboard, The Music Network, Reeperbahn Festival and Native Tongue Publishing.

Following this year’s events, a survey was conducted by Sounds Australia asking artists who took part at the international events whether participating in these events helped achieve their career goals.  The result was an overwhelming majority responding positively, listing career achievements such as securing major recording deals, official slots in major tours, brand partnerships, national TV appearances, festival offers, and international media coverage.

And it’s not just a one-off $15,000 sponsorship to Sounds Australia.  PPCA will continue to support Sounds Australia initiatives with efforts increasing each year.  We plan to dedicate approximately $20,000 next year and $25,000 in the following year. 

At PPCA we are delighted to be a part of the dedicated work done by Sounds Australia,” said PPCA Chairman George Ash. “By investing in music initiatives like Sounds Australia, we are helping the Australian music industry continue to grow and thrive both at home and abroad.

Support Act Australia

Support Act is a charity, unique in Australia, helping music professionals who are facing hardship due to illness, injury or some other crisis that impacts on their ability to work in music. 

Support Act  help by providing different kinds of support which include financial relief, advice and practical assistance.

If you or someone you know may need Support Act’s help, please get in touch. The service is delivered with compassion and in complete confidence.

You can find out more and also apply at  or call 1300 731 303.

Support Act is a registered charity. Any donation over $2 is tax deductible. You can also donate online at and you will receive a tax receipt.

PPCA and Australia Council for the Arts recording grants

First launched in October 2013, PPCA’s partnership with the Australia Council offers $15,000 grants to assist Australian artists create new recordings.

Previous recipients have included Courtney Barnett, who used the grant money to assist in the recording of her ARIA Award winning Album Sometimes I Sit And Think, And Sometimes I Just Sit, ARIA Award winners and classical guitarists Slava and Leonard Grigoryan, ARIA Award winners All Our Exes Live In Texas, singer-songwriter Mia Dyson, Perth’s Laura Jane Lowther aka KUCKA, Sydney artist OKENYO and singer-songwriter Alex The Astronaut.

See the Australia Council for more information.

Did you find what you needed?

If you did not find the information you needed please send an enquiry so we can help you.