Sounds Australia

We love Australian music, and we’ve got the proof! 


Sounds Australia


At PPCA we know that music is not just an industry; it’s a culture and has the ability to change the lives of many listeners.  We also know that Australian artists are passionate and driven about what they do and usually desire a bigger role in the global music scene.  That’s why PPCA happily jumped onboard to sponsor Sounds Australia, a national export platform showcasing homegrown talent on an international scale.

We’re proud to say that by sponsoring Sounds Australia, made up of government agencies, industry associations and commercial companies, we came together to help put Aussie music on the world map.  Sounds Australia, with APRA as its principal and managing partner and the Australian Council as principal partner, provides a meeting ground between buyers of music with those that are sellers.  They organise tradeshows, music festivals, expert advice, utilise new technologies to promote Australian music and partner with entertainment and promotional companies to give Australian music wider exposure.

Over the past few years, Sounds Australia amped up the Australian music presence at key music industry events all over the world, including The Great Escape in Brighton UK, South by Southwest Festival (SXSW) in Austin, Texas USA, CMJ in New York USA and MIDEM in Cannes, France.  It gave Australian artists an opportunity to showcase their talent, network with industry leaders and receive music business advice from uniquely different yet valuable experts from each continent.  Some major international players participating in panels, speeches and buying include NBC Universal Television Music, Billboard, The Music Network, Reeperbahn Festival and Native Tongue Publishing.

Following this year’s events, a survey was conducted by Sounds Australia asking artists who took part at the international events whether participating in these events helped achieve their career goals.  The result was an overwhelming majority responding positively, listing career achievements such as securing major recording deals, official slots in major tours, brand partnerships, national TV appearances, festival offers, and international media coverage.

And it’s not just a one-off $15,000 sponsorship to Sounds Australia.  PPCA will continue to support Sounds Australia initiatives with efforts increasing each year.  We plan to dedicate approximately $20,000 next year and $25,000 in the following year. 

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At PPCA we are delighted to be a part of the dedicated work done by Sounds Australia,” said PPCA Chairman George Ash. “By investing in music initiatives like Sounds Australia, we are helping the Australian music industry continue to grow and thrive both at home and abroad.

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Want more information about Sounds Australia? 

Contact Millie Millgate on (02) 9935 7831 or
Or see the Sounds Australia website.